BRC Group is an international strategic marketing agency that focuses on engaging consumers through soccer events and soccer content. BRC Group is part of Relevent Sports Group, a multi-national media company that owns and operates the International Champions Cup.
With offices in San Francisco, New York, and Guadalajara, we share our collaborative experience in the Hispanic and U.S. markets to generate solutions for global clients.
ALIANZA DE FUTBOL
Founded in 2004 by BRC Group, Alianza de Futbol Hispano is the leading national organization in the tournament industry. We are dedicated to the support and development of amateur Hispanic soccer in the United States. Alianza empowers Hispanic soccer communities, families, and players by providing prestigious soccer programs and scouting platforms that help Hispanics excel in soccer, education, work and life.
CONTENT AND DISTRIBUTION
BRC Group produces and distributes exclusive content for Alianza de Futbol and other top soccer properties. We offer our partners unique, trademarked content opportunities that allow them to engage U.S. Hispanic soccer fans through their passion for futbol. Since 2017, BRC has developed channels like JUGOtv, generating over 380 million views worldwide.
TALENT AND LEGENDS
U.S. marketing representation of Latin American soccer legends, who have stood out in the soccer fields around the world. Among them, they account for more than 1,000 international matches, 25 FIFA World Cups, and a strong fan base of over 17 million people.
Carlos "Pibe" Valderrama
* Exclusive Global Rights
180 Harbor Drive Suite 205, Sausalito CA 94965 USA.
423 West 55th Street Floor 11 New York, NY 10019 USA.
Av. Rubén Darío 746, Lomas de Guevara, 44657 Guadalajara, Jal, MX.