BRC Group is an international strategic marketing agency focused in engaging consumer through soccer events and content. BRC Group is part of Relevent Sports Group, a multi-national media that owns and operates the International Champions Cup.
With offices in San Francisco, New York, and Guadalajara, we use our collaborative experience in the Hispanic and U.S. markets to generate solutions for global clients.
ALIANZA DE FUTBOL
Founded in 2004 by BRC Group, Alianza de Futbol Hispano is the leading national organization dedicated to the support and development of amateur Hispanic soccer in the United States. Alianza empowers Hispanic soccer communities, families, and soccer players by providing prestigious soccer programs that help Hispanics to reach their full soccer potential and succeed in education, life, and work.
CONTENT AND DISTRIBUTION
BRC Group produces and distributes exclusive content around Alianza de Futbol and other top soccer properties offering our partners unique, branded content opportunities to engage U.S. Hispanic soccer fans through their passion for “futbol” in English or Spanish. Since 2017, BRC owned channels like JUGOtv have generated over 380 million views.
TALENT AND LEGENDS
U.S. marketing representation of Latin-American soccer legends, who have transcended the fields of soccer around the world. Among them, they account for more than 1,000 international matches, 25 FIFA World Cups and a with a strong fan base of over 17 million people.
Carlos "Pibe" Valderrama
* Exclusive Global Rights
180 Harbor Drive Suite 205, Sausalito CA 94965 USA.
423 West 55th Street Floor 11 New York, NY 10019 USA.
Av. Rubén Darío 746, Lomas de Guevara, 44657 Guadalajara, Jal, MX.