RELEVENT ACQUIRES BRC GROUP
New York, NY | May 21, 2018- RELEVENT, a multi-national media, sports and entertainment group and organizer of the International Champions Cup, today announced the acquisition of BRC Group, the leading marketer and producer of Hispanic soccer programs in the U.S.
BRC is the owner of Alianza de Futbol (“Alianza”), the country’s largest and most prestigious amateur Hispanic soccer progra
m, JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans, and Alianza U, the Foundation arm of BRC which has provided more than two dozen Latino soccer players access to financial aid or scholarships to play college soccer.
The acquisition expands RELEVENT’s reach into the Hispanic grassroots market, leveraging JUGOtv content and in-house content creation, and provides a platform for players from underprivileged backgrounds. By combining Alianza’s dominance in Hispanic soccer – which includes 30,000 players and more than 250,000 consumers attending Alianza events per year – with JUGOtv’s social media audience average reach of more than 60 million per month worldwide, RELEVENT now offers a solid, integrated platform for the Hispanic community.
“We are excited to join forces with BRC and the experienced leadership of Richard Copeland, Brad Rothenberg and Joaquin Escoto, whom hold extensive relationships in U.S. and Mexican soccer,” said Daniel Sillman, CEO of RELEVENT.
“As the Latino population accounts for half of national population growth in the past two decades, we are proud to make this investment in the development of the sport within this passionate community.”
These two industry leaders are offering brands a total market proposition. Aimed at soccer fans from the next generation of Latinos and Anglo soccer families, RELEVENT now offers touch-points to all soccer audiences.
BRC brings 15 years of growth and expertise in the market that will drive sponsorship opportunities across International Champions Cup and Alianza properties and amplify local-market event capabilities with all RELEVENT initiatives. The addition of JUGOtv, which includes original, authentic, culturally relevant content produced for social media consumption, allows for content creation capabilities that will build the International Champions Cup and other RELEVENT properties’ offerings.
“Everything we do at BRC is about providing access and opportunity for the US-Latino soccer player,” said Brad Rothenberg, Partner, BRC. “RELEVENT provides a bridge for our community to connect to world class soccer programming from the ICC to new initiatives we intend to create together making this a first-ever partnership in the USA.
RELEVENT, which last month announced the sixth International Champions Cup and the first-ever Women’s International Champions Cup, has become a key driver of soccer, providing innovative global experiences with increased access for fans and opportunities to showcase world-class athletes.
“We’ve made it our mission to promote and grow soccer globally, and the acquisition of BRC is a pivotal move for RELEVENT, setting into motion our plans for investing in multicultural communities across the United States.” said Daniel Sillman, CEO of RELEVENT.
RELEVENT, is a multi-national media, sports and entertainment group that owns and operates the International Champions Cup. RELEVENT provides an innovative approach to property development, event productions, content and media production, brand management and activations for soccer, other sports and entertainment entities.
About BRC Group
BRC Group is a leading sports marketing company focused on the US Hispanic market that owns and operates Alianza de Futbol and JUGOtv. Since its launch in 2004, BRC Group-produced events have hosted over 2 million people. BRC Group and its principals have generated over 100 million in revenue through sponsorship and other client partnerships.
About Alianza de Futbol
Launched 2004, Alianza is the largest and most prestigious amateur Hispanic soccer program in the U.S. with more than 30,000 youth and adult players and 250,000 event attendees annually. Over 70 US-Hispanic soccer players have lived their dream of playing soccer at professional level in Mexico and the US after being scouted at Alianza’s free tryout program. Alianza takes place in 11 cities including NY, Chicago, Denver, San Francisco, Los Angeles, Phoenix, El Paso, Dallas, Houston, Miami and Atlanta.
JUGOtv is a multi-platform digital sports network for Hispanic soccer fans featuring celebrity talent and exclusive “behind-the-scenes” content. JUGOtv produces over 200 videos per month targeting a hard to reach and highly desirable community. JUGOtv includes original, authentic, culturally relevant content produced for social media consumption. Since January 1, 2017 content published on JUGOtv’s Facebook page has generated over 270 million video views.
About Alianza U Foundation
Alianza U Foundation is a 501©(3) non-profit organization designed to help educate Hispanic players and their families about collegiate athletics scholarship opportunities and the collegiate recruiting process to help them achieve their educational goals. Our goal is to provide guidance and support for student athletes that want to attend college and play at a collegiate level.